The Growth Experiment Lab

The Growth Experiment Lab

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40,6% Merasa Kariernya Melenceng. Artinya Apa untuk Brand Anda?

40,6% Merasa Kariernya Melenceng. Artinya Apa untuk Brand Anda?

Inilah realitas konsumen yang perlu anda ketahui.

Monica Tamba
Monica Tamba
Q2 planning without this data is just guessing...

Q2 planning without this data is just guessing...

Marketers are reading this first, before they finalize anything.

Monica Tamba
Monica Tamba
Your Early Access Is Live — Special Price Inside

Your Early Access Is Live — Special Price Inside

As a waitlist member, you unlock 65% off.

Monica Tamba
Monica Tamba
New Trend Alert: Transparency is Non-Negotiable in F&B

New Trend Alert: Transparency is Non-Negotiable in F&B

Why brands can no longer hide behind vague labels—and what Mark &Spencer's latest move teaches us about consumer expectations

Monica Tamba
Monica Tamba
Retro Is the New Modern: Why 2016 Trends Are Driving 2026 Consumer Choices

Retro Is the New Modern: Why 2016 Trends Are Driving 2026 Consumer Choices

Old Vibes, New Value: Understanding the Power of Nostalgia in Modern Consumer Behavior

Muhammad Rizqi Perdana
Muhammad Rizqi Perdana
Year in Search 2025 & What It Means for Brands in 2026

Year in Search 2025 & What It Means for Brands in 2026

What Indonesians googled last year predicts consumer behavior, digital momentum, and brand opportunity now.

Monica Tamba
Monica Tamba
How’s your first week in 2026?

How’s your first week in 2026?

Because the decisions you make this week quietly shape the rest of the year.

Jelita Hayati
Jelita Hayati
Payday Fenomena: Here is Why the Internet Feels Like a Digital Mall Every 25th

Payday Fenomena: Here is Why the Internet Feels Like a Digital Mall Every 25th

Salary doesn’t stay long and average people spends 30–50% of paycheck within 72 hours of payday.

Jelita Hayati
Jelita Hayati
Hows 2025 so far? and what 2026 will demand from us?

Hows 2025 so far? and what 2026 will demand from us?

Your perspective helps shape our 2026 Market Outlook, it only takes 3 minutes

Jelita Hayati
Jelita Hayati
You’re sprinting to catch the KRL, but your card beeps red, “Saldo tidak cukup.” 😭

You’re sprinting to catch the KRL, but your card beeps red, “Saldo tidak cukup.” 😭

But now you can just whip out your phone, scan the QRIS, and hop on like the main character of Jakarta’s rush hour, yes that's new move from Gopay!

Jelita Hayati
Jelita Hayati
Inside the Adult Nutrition Wars: How Entrasol, Anlene, and Ensure Compete for Consumer Loyalty

Inside the Adult Nutrition Wars: How Entrasol, Anlene, and Ensure Compete for Consumer Loyalty

Today’s consumers don’t just want healthy products, they want brands that feel like wellness partners.

Jelita Hayati
Jelita Hayati
Forget That Fancy Stores, When Street Carts Built This 45B Coffee Empire

Forget That Fancy Stores, When Street Carts Built This 45B Coffee Empire

Look at What We Can Learn From Kopi Jago Scaled from Street Carts to 45B Monthly Revenue in Just 3 Years

Jelita Hayati
Jelita Hayati
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