Dear Growth-Getters,

The food and beverage landscape is shifting fast—and transparency just became the price of entry. Let’s break it down from two angles: the new minimal-ingredient-range food products campaign from Mark & Spencer and a sneak peek at our latest Indonesia Consumer Study in 2026.

Perhaps, this could be another insight or inspiration for you to move the needles and achieve the growth.

What’s Happening?

Marks & Spencer recently launched their "Only Ingredients" range

For a long time, the Food & Beverage Industry manufacturing tends to use hard-to-pronounce ingredient names. Mark & Spencer saw this as an opportunity. They are stripping away additives and laying bare exactly what goes into their products. It's not just a product line; it's a statement.

Consumers are done with mystery ingredients.

Our Indonesia Consumer 2026 Report confirms this isn't a Western phenomenon; it's happening here, too. 75.7% of Indonesian consumers cite price and ingredient transparency as a must-have brand value. That's three out of four people demanding honesty before they even consider purchasing.

But transparency alone won't cut it. 57.5% want relevant product innovation (not gimmicks), and 43.4% expect responsive customer service when things go wrong. The message is clear: trust is evidence-based now.

What does this mean for your brand?

1. Transparency is mandatory. Hidden costs or vague sourcing? Consumers will walk.

2. Innovation must solve real problems. Virality without function = waste.

3. Service is your safety net. Speed of response determines loyalty when mistakes happen.

The healthier choice is no longer just about nutrition. It’s about honesty.

Last, but not least:

Thank you for being on our waitlist!

Your exclusive early access to Indonesia Consumer Trend Forecast 2026: Early Study drops on February 18. Stay tuned, growth-getters! Insights are coming your way first🚀

That’s it for this week.

Transparency isn't optional anymore—it's the foundation of consumer trust. M&S's new ingredient-focused range proves brands worldwide are responding to demand for radical honesty. Our data shows 75.7% of Indonesian consumers require price and ingredient transparency before purchase. Pair this with relevant innovation (57.7%) and responsive service (43.4%) to get the new trust formula. Hide nothing, deliver value, respond fast—or lose customers to competitors who will.

P.S

New here? Explore Monica & Co. services to see how we can help you!