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Tried to Drag, But Got Dragged Instead
Oct 01, 2025

Tried to Drag, But Got Dragged Instead

What we can learn from Ecinos's drama?

Jelita Hayati
Jelita Hayati
People don’t just buy products anymore, they buy the vibe, the story, and the face behind them
Sep 24, 2025

People don’t just buy products anymore, they buy the vibe, the story, and the face behind them

Careso proves it with a visionary (and handsome) founder; he’s become the brand’s living image. But do all brands really need a CEO in the spotlight?

Jelita Hayati
Jelita Hayati
Innovation: Your Secret Growth Lever in Slow Times
Sep 17, 2025

Innovation: Your Secret Growth Lever in Slow Times

When the growth feels slow, it's a sign for us to do some innovation.

Monica Tamba
Monica Tamba
Nostalgia used to be about feelings, now, it’s about business
Sep 08, 2025

Nostalgia used to be about feelings, now, it’s about business

One bottle, endless memories, Teh Botol Sosro isn’t just a drink, it’s a cultural icon.

Jelita Hayati
Jelita Hayati
"In a World of Brands, Grab and Gojek are Gentleman"
Sep 03, 2025

"In a World of Brands, Grab and Gojek are Gentleman"

Does it sound familiar? Actually, in a social crisis, one wrong move can cancel your brand. But one real act of empathy? That’s how you build consumer loyalty for life

Jelita Hayati
Jelita Hayati
Wait... is that Toyota on my TikTok comments?
Aug 27, 2025

Wait... is that Toyota on my TikTok comments?

Brands are no longer just dropping ads on your FYP, they’re blending in, joking around, and acting like that one funny friend in the group chat.

Jelita Hayati
Jelita Hayati
What happens when a seven-year-old song, a brand voiceover, and TikTok collide?
Aug 22, 2025

What happens when a seven-year-old song, a brand voiceover, and TikTok collide?

You get 1.4 million videos, 35M+ likes, and a brand revival no one saw coming

Jelita Hayati
Jelita Hayati
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